Books and Research

"McKinney, Meza, and Burgleman cite four key ways the company could have pulled off a softer, less humiliating landing. They amount to four big lessons for Silicon Valley today."

--MIT Technology Review

"McKinney, Meza, and Burgleman cite four key ways the company could have pulled off a softer, less humiliating landing. They amount to four big lessons for Silicon Valley today."

--MIT Technology Review

"This book forcefully instructs media and tech companies to accept the shotgun wedding imposed by digitization, and profit from the long honeymoon of convergence. Using both historical and strategic analysis deftly, Philip Meza shows how Hollywood and Silicon Valley can reason together. His examples are Oscar-worthy and his rules as logical as a microprocessor's architecture: companies and shareholders ignore these lessons at their peril."

-- Reed E. Hundt, former chairman of the Federal Communications Commission and member of the board of directors of Intel Corporation.

Offers unique and valuable insight into strategy making for companies in information technology-driven industries.

These strategy case studies have sold many thousands of copies and are used at universities and business schools across the United States and around the world.